BLUPRINT is a clever new footwear brand inspired by today's feel good movement and the momentum created by what we affectionately refer to as the comfort culture

The notion of what it means to feel good is highly individual; in fact totally unique to you, and every BLUPRINT product is designed with that idea in mind. We make footwear that adjusts to you, instead of the other way around, and we deliver features that protect your feet and will help you stay active, look good and feel great for all of life's pursuits.

Your feet tell your story, and we know that no two are alike. For this reason, we express our mission simply, captured in the phrase "find your comfort" because that's what we aim to inspire you to do.



Style matters, Fit and Comfort matter more... The point where these two concepts converge is the place that BLUPRINT calls home.

Featuring both men's and women's footwear, BLUPRINT creates Healthy Shoes People Love to Wear by blending style and comfort with its signature design formula.

Classic styles uniquely mashed-up is how we express our aesthetic. Pure and personalized are two words that most closely describe our one-of-a-kind feel. We invite you to come and experience for yourself BLUPRINT's proprietary DNA, a comfort recipe we know you will appreciate.


Our goal is to create BLUPRINT enthusiasts by first understanding just what they're looking for in their footwear, and then delivering an unrivaled product experience that truly satisfies.

Rest assured that it is in fact possible to provide the foot health people need, and the comfort, style and craftsmanship they crave.

BLUPRINT products showcase an uncommon approach to comfort, style, and premium craftsmanship.

Our line offers a thoughtful range of versatile footwear styles to satisfy your everyday needs. Whether at home or traveling, at work or play, from town to country and all points in between, we have a shoe for you.