CHOOSE YOUR COMFORT
COMFORT RECIPE
Style matters, Fit and Comfort matter more. Pure and personalized are two words that most closely describe our one-of-a-kind feel and the BLUPRINT comfort recipe.
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NATURAL FIT
Anatomical Shape. Wider here, pulled there, supportive around this part, sculpted over in that spot - just like your feet
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CLOUD IMPRINT
Insole technologies that form precisely to the shape and needs of your feet - a uniquely personal fit yielding unrivaled comfort and support
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SUPER LIGHTWEIGHT
Materials and construction techniques that work together to add comfort, reduce fatigue, and cushion every step
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ASYM-HUG
Finely tuned design lines that shape to fit - delivering warm, full body hugs for feet and ankles
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THOUGHTFUL DECONSTRUCTION
Designed to connect with you - simple shapes, no unnecessary reinforcements that negatively impact fit or foam that makes your feet hot
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FITBOOT
A floating-stretch, internal bootie that secures the foot, providing a thin form fitting component
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CRYSTAL
Just like crystal, this highly specialized soft and comfortable, yet durable, outsole compound is translucent with a faceted surface texture. Non-marking, lightweight and grippy
FIND YOUR COMFORT
BLUPRINT
"Find Your Comfort"
BLUPRINT is a clever new footwear brand inspired by today's feel good movement and the momentum created by what we affectionately refer to as the comfort culture. Your feet tell your story, and we know that no two are alike. For this reason, we express our mission simply, captured in the phrase "find your comfort" because that's what we aim to inspire you to do when choosing your BLUPRINT shoes.
